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In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions.
Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said?or could have said?in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years?such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how?
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Since the mission of Books of Liberty is to help you find content to free your mind, you can’t go wrong with clicking on personal freedom and seeing where it takes you. Topics that are likely to be correlated with personal freedom include education and critical thinking, entrepreneurship or other means of achieving financial freedom, physical and mental wellbeing, and for the parents out there we have books on peaceful parenting and some reading ideas for your own young readers.
Sadly, where there is light, there must be shadow and the topics you’d find in this category pertain to the darker parts of human existence. We’ve included some books that espouse such ideals, such as various communist treatises or books that advocate various forms of socialism or those that hail democracy as some crowning achievement of mankind. I, for one, feel that it is important to know the arguments of the opposing side to strengthen your understanding of your own position. But if you do buy these books and enrich the authors or their publishers, please buy through our links so that at least a liberty-loving outfit would gain a buck or two out of this deal…
Aside from a few books that support such views, the majority of the titles tagged with the above topics are there to shine light on, and provide a critique of these views. Other anti-individualist topics include: the seemingly benign bureaucracy that makes the State inefficient; the deceptive egalitarianism and the nanny state, a path paved with good intentions that we all know where it leads (hint: may include redistribution of wealth and slavery); the outright evil in ideologies such as Fascism and Marxism that lead to despotism, dictatorship, tyranny and totalitarianism; and crony capitalism (corporatism) and its predecessor mercantilism, which masquerades as capitalism in most people’s minds and leads to anti-capitalist views.
As part of your overall personal freedom, achieving financial freedom allows you to live relatively unencumbered by the burdens of life. While difficult to realize and rare to find, this can be achieved through hard work and consistent dedication (or sheer luck, for some). Either through entrepreneurship, finance and investing or by building streams of passive income, the opportunities presented within the books tagged here form a good starting point on the path to success.
Investing and understanding the world of finance is a critical part of achieving and maintaining financial freedom. Whether you invest in precious metals (such as gold or silver), design a Permanent Portfolio, take an interest in money management or retirement planning, or whether you just want to know more about student loans, you will find that info here.
Entrepreneurship is the cornerstone of capitalism and the free market system and books on this topic are well represented. You can find books that provide insight to the entrepreneurial mindset, which, in my view, can be equally applied to those who are employed, which will increase your success in that context too. But for those looking to bootstrap or start a business of their own, we would recommend the resources here discussing everything from marketing, public relations, copy writing and sales to books about competition, e-commerce or social media.
Don’t be shocked to find Austrian Economics books here, detailing the theoretical side of entrepreneurship and the place of the entrepreneur within the market process. A strong foundation will help those entrepreneurs in practice.
Within the business section you can also find books on the business organization (contrasting to bureaucracy of the State), on decision making, business growth, accounting, etc. While decision making may sometimes be covered in a book completely unrelated to business, it would be tagged to business if the benefits of such content can be applied to those entrepreneurs needing to make decisions for their venture. Likewise, entrepreneurial mindset can often be tagged to books describing characteristics that would prove valuable to an entrepreneur, even if they don’t relate directly to the entrepreneurial space.
A note from the curator: One thing I was always curious about: why is this never taught at school?! By providing your homeschoolers the Ron Paul Curriculum homeschool program, they will learn Personal Finance in the 8th grade, Business in grades 9 and 10 and will be exposed to topics to help their entrepreneurial mindset throughout the years. You may see throughout the site banners promoting this program and Books of Liberty will get a small advertising fee for purchases made through our links. I only wish I had learned these things at a young age and got a head start in life.
The "for parents" topic is a very important component of Book of Liberty. After all, for those who have kids, if you would like to affect change in the world one of the most important roles you have in this context is being a responsible steward of your children. Raising a strong, moral, peaceful individual can have tremendous positive impact.
The non-aggression principle is best displayed through its application in interpersonal relations, of which peaceful parenting is one such strategy. Like many other topics covered by books on this site, this too can be controversial and in no way are we prescribing behavior or applying judgment. There is no one-size-fits-all approach, but we do encourage the same rigor and logical consistency to be applied to your relationships with others in your life as we apply to the relationship between the individual and the State.
Topics such as homeschooling, Montessori, or other forms of unschooling can be found when browsing the "for parents" topic, as well as books for young readers. If you have a young reader at home, consider browsing this section for inspiration on books for them to read.
A note from the curator: If you are a parent of a 5-11 year old (or know someone who is) The Tuttle Twins series of books would make a great addition to their library. Similar to the advertising fees we get from books purchased through Amazon, the creators of The Tuttle Twins support Books of Liberty with a small advertising fee for purchases made through our links, and I would not promote these books if I didn’t highly recommend them myself.
Same goes for the Ron Paul Curriculum homeschool program, who support Books of Liberty through advertising fees for those who purchase through our links. I haven’t gone through a homeschool program and my daughter isn’t old enough for school yet, so I can’t speak from personal experience but I have heard nothing but tremendous positive feedback from homeschooling parents for Ron Paul’s program and I am happy to be recommending it.
If there is one thing that we’re willing to bet on, it’s that there are topics within the pages of Books of Liberty for which you are very passionate. And wouldn’t it be great if you could convince just a few more people to see things the way you do on these subjects? If there is one tool in your tool-belt that you need in order to achieve this aim, it’s improved communication skills.
With techniques such as nonviolent communication, or NVC (for which we have many books and study guides), or other means of empathic connection you can reach a meeting of the minds on almost anything. In addition to convincing an "opponent" in a debate, this may significantly improve interpersonal relations, parenting, help with conflict resolution and is an important social skill to have.
In order to strengthen your arguments, you will utilize critical thinking and problem solving techniques to help frame your ideas, apply logic consistently and remove cognitive biases, and you will learn to identify others’ use of logical fallacies or fear and manipulation.
Then, with the power of empathic connection you will use your rhetoric to its full potential, whether through writing, debating, negotiation, public speaking or other forms of communication.
A note from the curator: Regarding almost any topic found on Books of Liberty, the Ron Paul Curriculum homeschool program provides exemplary teaching on the subject. From my research (admittedly not through my own personal experience) I found that Ron Paul’s program comes highly recommended for those who want their kids to acquire superior written and other communication skills. From courses on English and Report Writing to Public Speaking and Using Wordpress, your homeschooler will learn how to communicate on a variety of platforms.
Liberty Classroom is another excellent resource that, as Master Member I enjoy and thoroughly recommend, if for no other reason than their Introduction to Logic course, which I’ve sat through and is terrific! This and many other great courses will help you communicate clearly and master debates.
In full disclosure, both the Ron Paul Curriculum and Liberty Classroom support Books of Liberty through advertising fees for those who purchase through our links, but I would recommend them wholeheartedly regardless.
Between education, entrepreneurship, communication skills and other such important topics, personal development forms a key component of one’s path to personal freedom. No human is perfect and while we ought to balance the recognition of this fact with self-esteem and acceptance of our nature, there is room for improvement in us all (and if nothing else, there is room for us to at least maintain our level of awesomeness).
I've included books covering important components of personal development and tools to increase your efficiency. These include productivity and time management methodologies (such as the highly recommended Getting Things Done or GTD), leadership skills, creativity, resilience, organizational skills and many more, all of which require the formation of great habits, self-discipline and willpower. Other intriguing topics like stoicism and minimalism are covered too.
Topics related with personal development include physical and mental wellbeing as well as psychology.
The main aspects of your physical wellbeing that help prevent disease and ill-health are diet and fitness. Each body is unique and we have insufficient information to assess the efficacy of the ideas represented in the diet and fitness books linked within our pages. Healthcare is another important component and the books within this topic may include not just a "how to" on healthcare but also theoretical expositions, commentary and opinion and other economic analyses or policy critiques.
One’s mental wellbeing is influenced by a large number of factors, over which we are even less qualified to talk about than we are on diet and fitness. However we have compiled books on a variety of topics that will help educate you on matters of self-esteem, stress management, the effects of trauma or punishment and reward on mental health and happiness, as well as help you gain more self-awareness through mindfulness and a focus on authenticity.
Related topics within the psychology area will bring you more insight into a variety of factors affecting our minds and our emotional intelligence. These include our inclination to obedience, authority and conformity and, with some, this includes outright psychopathy and narcissism, as represented by most who seek political office. These are very important topics to grasp for all who seek to understand the root cause of our lack of freedom in the world today.
Real world experiments on behaviorism, including controversial experiments (such as the Milgram experiment or the Stanford prison experiment) shine light on topics like the Lucifer Effect where otherwise good people end up doing evil.