Hermawan Kartajaya, a.k.a. Tan Tjioe Shiok, (Chinese: ; pinyin: Chn Jixu) is the co-founder of Asia Marketing Federation, President of Indonesia Council for Small Business (ICSB), and President of ACSB (Asia Council for Small Business). In 2003, he was named by the United Kingdoms Chartered Institute of Marketing on the list of"50 Gurus Who Have Shaped the Future of Marketing" that includes the likes of Philip Kotler, David Aaker, Gary Hamel, Tom Peters, and Seth Godin.In 2009, he received the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln. He also received Lifetime Achievement in Marketing Award from Jawa Pos and an honorary doctorate from ITS Surabaya.
