Start with Why

Start with Why

How Great Leaders Inspire Everyone to Take Action

By:

Simon Sinek

Narrated By:

Simon Sinek

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Summary

 

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
 
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
 
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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Personal Freedom

Since the mission of Books of Liberty is to help you find content to free your mind, you can’t go wrong with clicking on personal freedom and seeing where it takes you. Topics that are likely to be correlated with personal freedom include education and critical thinking, entrepreneurship or other means of achieving financial freedom, physical and mental wellbeing, and for the parents out there we have books on peaceful parenting and some reading ideas for your own young readers.


Economics

The economics category, as expected, is very well represented within the pages of this site. Of all the economics books, around half are explicitly Austrian Economics texts, and (with a significant overlap) around half discuss monetary theory. You may search specifically for economic treatises or books about economists; you will find historical or theoretical accounts of financial crises; you will stumble upon recent books on crypto-currencies (like bitcoin), books covering topics like income or wealth inequality, as well as more technical subjects like price theory, monopoly, division of labor, public choice theory and others. Additionally, critiques of Keynesian economics are to be found throughout the books in this category.

Of the Austrian Economics books, the largest portion discuss The Austrian Business Cycle and praxeology or human action, but you will find many covering to one degree or another topics like time preference, capital and interest, subjective value, and economic calculation, to name a few.

And for those interested in currency or money, whether sound money or fiat money, you will find books arguing the benefits of the gold standard, debates on inflation and deflation, banking, central banks and the Federal Reserve specifically.

At the heart of the free market system of unregulated, voluntary trade stands capitalism and its emphasis on private property. Unsurprisingly, a large collection of books are available on this subject, many of which outline quite clearly the fundamentals and the outcomes of capitalism, especially in contrast to other economic systems like socialism. Additional related topics, such as free trade, decentralization, risk, uncertainty, and the market process can be found in such books.

A note from the curator: Liberty Classroom provides courses like: Austrian Economics Step by Step, two courses on the History of Economic Thought, and What’s Wrong with Textbook Economics, to name a few. With courses like these, how can you not become a fan of Liberty Classroom? I know I am.

And would you like your homeschoolers to learn economics right the first time around? The Ron Paul Curriculum homeschool program covers 12th grade economics from teachers you can trust. In full disclosure, Books of Liberty will get a small advertising fee for purchases made through our links.


Financial Freedom

As part of your overall personal freedom, achieving financial freedom allows you to live relatively unencumbered by the burdens of life. While difficult to realize and rare to find, this can be achieved through hard work and consistent dedication (or sheer luck, for some). Either through entrepreneurship, finance and investing or by building streams of passive income, the opportunities presented within the books tagged here form a good starting point on the path to success.

Investing and understanding the world of finance is a critical part of achieving and maintaining financial freedom. Whether you invest in precious metals (such as gold or silver), design a Permanent Portfolio, take an interest in money management or retirement planning, or whether you just want to know more about student loans, you will find that info here.

Entrepreneurship is the cornerstone of capitalism and the free market system and books on this topic are well represented. You can find books that provide insight to the entrepreneurial mindset, which, in my view, can be equally applied to those who are employed, which will increase your success in that context too. But for those looking to bootstrap or start a business of their own, we would recommend the resources here discussing everything from marketing, public relations, copy writing and sales to books about competition, e-commerce or social media.

Don’t be shocked to find Austrian Economics books here, detailing the theoretical side of entrepreneurship and the place of the entrepreneur within the market process. A strong foundation will help those entrepreneurs in practice.

Within the business section you can also find books on the business organization (contrasting to bureaucracy of the State), on decision making, business growth, accounting, etc. While decision making may sometimes be covered in a book completely unrelated to business, it would be tagged to business if the benefits of such content can be applied to those entrepreneurs needing to make decisions for their venture. Likewise, entrepreneurial mindset can often be tagged to books describing characteristics that would prove valuable to an entrepreneur, even if they don’t relate directly to the entrepreneurial space.

A note from the curator: One thing I was always curious about: why is this never taught at school?! By providing your homeschoolers the Ron Paul Curriculum homeschool program, they will learn Personal Finance in the 8th grade, Business in grades 9 and 10 and will be exposed to topics to help their entrepreneurial mindset throughout the years. You may see throughout the site banners promoting this program and Books of Liberty will get a small advertising fee for purchases made through our links. I only wish I had learned these things at a young age and got a head start in life.


Education

It should come as no surprise that the education topic is chock-full of great material. Given the range of items it covers, you will see why it is the third most popular topic on this site. The two largest topics you’ll find within education are your "how to" books and those that bust myths and misconceptions. These two categories assist you greatly in your long path of autodidacticism (self-directed learning). Both the "how to" and the myths and misconceptions books cover a wide range of interests, helping you educate yourself (and others) in pretty much every other topic on this site. Case studies are also well represented and learning from them is a good way to help bring clarity to a subject.

However, in addition to books that educate, a large number of books discuss the education system itself, such as higher education and college alternatives, or the public school system and public school alternatives (whether it be homeschooling, Montessori, a Sudbury School approach, or other forms of unschooling).

For those homeschooling or otherwise teaching young ones, resources exist on reading (including debates between whole-word / look-say and phonics), and for the older student and certainly for the self-directed learners out there, you will find resources on the trivium method that provides a systematic approach (of grammar, logic and rhetoric) to learning any subject effectively, and you will find plenty of study guides on a variety of subjects.

A note from the curator: The Ron Paul Curriculum homeschool program is promoted throughout the site and in full disclosure Books of Liberty will get an advertising fee for those purchases made through our links. While I do not have direct experience in homeschooling, I have researched Ron Paul’s program extensively and found it to be an outstanding alternative to the public school system and very recommended for those who go down the homeschooling route.


For Parents

The "for parents" topic is a very important component of Book of Liberty. After all, for those who have kids, if you would like to affect change in the world one of the most important roles you have in this context is being a responsible steward of your children. Raising a strong, moral, peaceful individual can have tremendous positive impact.

The non-aggression principle is best displayed through its application in interpersonal relations, of which peaceful parenting is one such strategy. Like many other topics covered by books on this site, this too can be controversial and in no way are we prescribing behavior or applying judgment. There is no one-size-fits-all approach, but we do encourage the same rigor and logical consistency to be applied to your relationships with others in your life as we apply to the relationship between the individual and the State.

Topics such as homeschooling, Montessori, or other forms of unschooling can be found when browsing the "for parents" topic, as well as books for young readers. If you have a young reader at home, consider browsing this section for inspiration on books for them to read.

A note from the curator: If you are a parent of a 5-11 year old (or know someone who is) The Tuttle Twins series of books would make a great addition to their library. Similar to the advertising fees we get from books purchased through Amazon, the creators of The Tuttle Twins support Books of Liberty with a small advertising fee for purchases made through our links, and I would not promote these books if I didn’t highly recommend them myself.

Same goes for the Ron Paul Curriculum homeschool program, who support Books of Liberty through advertising fees for those who purchase through our links. I haven’t gone through a homeschool program and my daughter isn’t old enough for school yet, so I can’t speak from personal experience but I have heard nothing but tremendous positive feedback from homeschooling parents for Ron Paul’s program and I am happy to be recommending it.


Communication Skills

If there is one thing that we’re willing to bet on, it’s that there are topics within the pages of Books of Liberty for which you are very passionate. And wouldn’t it be great if you could convince just a few more people to see things the way you do on these subjects? If there is one tool in your tool-belt that you need in order to achieve this aim, it’s improved communication skills.

With techniques such as nonviolent communication, or NVC (for which we have many books and study guides), or other means of empathic connection you can reach a meeting of the minds on almost anything. In addition to convincing an "opponent" in a debate, this may significantly improve interpersonal relations, parenting, help with conflict resolution and is an important social skill to have.

In order to strengthen your arguments, you will utilize critical thinking and problem solving techniques to help frame your ideas, apply logic consistently and remove cognitive biases, and you will learn to identify others’ use of logical fallacies or fear and manipulation.

Then, with the power of empathic connection you will use your rhetoric to its full potential, whether through writing, debating, negotiation, public speaking or other forms of communication.

A note from the curator: Regarding almost any topic found on Books of Liberty, the Ron Paul Curriculum homeschool program provides exemplary teaching on the subject. From my research (admittedly not through my own personal experience) I found that Ron Paul’s program comes highly recommended for those who want their kids to acquire superior written and other communication skills. From courses on English and Report Writing to Public Speaking and Using Wordpress, your homeschooler will learn how to communicate on a variety of platforms.

Liberty Classroom is another excellent resource that, as Master Member I enjoy and thoroughly recommend, if for no other reason than their Introduction to Logic course, which I’ve sat through and is terrific! This and many other great courses will help you communicate clearly and master debates.

In full disclosure, both the Ron Paul Curriculum and Liberty Classroom support Books of Liberty through advertising fees for those who purchase through our links, but I would recommend them wholeheartedly regardless.


Personal Development

Between education, entrepreneurship, communication skills and other such important topics, personal development forms a key component of one’s path to personal freedom. No human is perfect and while we ought to balance the recognition of this fact with self-esteem and acceptance of our nature, there is room for improvement in us all (and if nothing else, there is room for us to at least maintain our level of awesomeness).

I've included books covering important components of personal development and tools to increase your efficiency. These include productivity and time management methodologies (such as the highly recommended Getting Things Done or GTD), leadership skills, creativity, resilience, organizational skills and many more, all of which require the formation of great habits, self-discipline and willpower. Other intriguing topics like stoicism and minimalism are covered too.

Topics related with personal development include physical and mental wellbeing as well as psychology.


Physical and Mental Wellbeing

The main aspects of your physical wellbeing that help prevent disease and ill-health are diet and fitness. Each body is unique and we have insufficient information to assess the efficacy of the ideas represented in the diet and fitness books linked within our pages. Healthcare is another important component and the books within this topic may include not just a "how to" on healthcare but also theoretical expositions, commentary and opinion and other economic analyses or policy critiques.

One’s mental wellbeing is influenced by a large number of factors, over which we are even less qualified to talk about than we are on diet and fitness. However we have compiled books on a variety of topics that will help educate you on matters of self-esteem, stress management, the effects of trauma or punishment and reward on mental health and happiness, as well as help you gain more self-awareness through mindfulness and a focus on authenticity.

Related topics within the psychology area will bring you more insight into a variety of factors affecting our minds and our emotional intelligence. These include our inclination to obedience, authority and conformity and, with some, this includes outright psychopathy and narcissism, as represented by most who seek political office. These are very important topics to grasp for all who seek to understand the root cause of our lack of freedom in the world today.

Real world experiments on behaviorism, including controversial experiments (such as the Milgram experiment or the Stanford prison experiment) shine light on topics like the Lucifer Effect where otherwise good people end up doing evil.